Using a Blog to Market a Small Business
One of the fastest growing ways to market a business is through a blog. There are more than 130 million blogs on the Internet, according to San Francisco-based blog tracker Technorati, as quoted in “Small Business: Starting a blog and making it effective,” by Jamie Herzlich on Newsday.com.
So competition is fierce. But according to Denise Wakeman (of the Blog Squad) and Debbie Weil (author of author of “The Corporate Blogging Book, there are a few things you can do that can lead to your success as a business blogger:
- Be active
- Post quality content
- Interact with your readers
- Lighten up
- Let people subscribe
- Promote your blog through social media
The key with any blog is to write about something you are passionate about. It will be easier to be consistent, natural and interesting and in time, you’ll build up a following. For more blogging tips, visit Denise’s site: http://www.buildabetterblog.com.
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